The primary function of research is to reduce uncertainty in decision making.  That's what we do.  Knowing how a client, customer, or audience will react to key messages enables you to hone your ideas, to be clearer and more impactful in your delivery, and make the most of your marketing.  You only get one chance to do it right the first time.

You've seen our work during the recent 2012 Presidential elections, members of our team have served as the dial test mediators for a myriad of news outlets.  One of our clients, CNN, received the esteemed Peabody Award in 2008 for their "unparalleled coverage of an  historic  election process." The award committee specifically hailed CNN's use of "state-of-the-art technology." Our team is  proud to share in that accomplishment. We have continued to work with CNN as well as ongoing state and regional elections.   We use new technology to provide Fortune 500 companies, law firms, and  entrepreneurs measurable results.  The technology behind real-time response has been used for years by Hollywood films producers to test their products with live studio audiences.  They are a staple of national political campaigns.  Election 2008 introduced the American people to what had been previously an industry secret weapon.  Law firms use the technology to analyze the credibility of witnesses and the impact of their arguments.  And entrepreneurs use us to guide focus group discussions of new products, advertising campaigns, and design concepts.

Dr. Rita Kirk


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